Kerala State Handloom Development Corporation Ltd (HANVEEV)

It markets handloom products internationally under the brand name 'HANVEEV'. The corporation was established in 1968 with the aim of safeguarding traditional handloom weavers in Kannur. HANVEEV was originally known as 'The Kerala State Handloom Finance Corporation' (1968). Its objectives include providing assistance in the manufacturing and marketing of products. Its corporate office is located in Kannur. HANVEEV strives to ensure the survival of traditional weavers amidst the prevalence of power looms, automatic looms, and mechanization. It operates 49 company-owned showrooms, 3 agency showrooms, and 34 production centers. It is engaged in the marketing and production of a wide range of handloom products. At present Hanveev provides employment to more than 1950 individual weavers. HANVEEV conducts exhibitions during the festival seasons and participates in expos conducted at state, national and global level. Free Handloom School Uniform Scheme of Government helped Hanveev to provide direct uninterrupted employment and wages to around 2,000 weavers and indirect employment opportunities to others.

Hanveev launched a stylish gift box called 'Proud-e' and double side kasavu dhothy 'Sreshtam', featuring innovative handloom products in attractive packaging to consumers. Hanveev successfully introduced a Combo pack containing items for men and women, which has been quite popular. It also launched readymade shirts and children cloths. In order to promote Handloom products in the state, the Kerala Government is encouraging employees to wear handloom cloths on Wednesdays. Hanveev distributed around 27 lakh meters of school uniform material to students in the seven districts of the state from Kasargod to Thrissur under the school uniform project. As per the targeted policy to expand its market, the targeted institutional sales and also through e-commerce platform is introduced. Hanveev is now getting institutional orders for handloom clothes worth Rs 5 crore rupees annually.

Some of the challenges faced by the Hanveev is decreased production capacity, competition from power loom products, and inability to meet urgent orders. Sales turnover of Hanveev for the year, 2024-25 was Rs. 1738.50 lakh. The value of cloth and other items procured has declined from Rs. 1201.81 lakh in the financial year 2023-24 to Rs 768.53 lakh in financial year 2024-25. The value of yarn purchased and distributed in the financial year, 2023-24 was Rs. 275.15 lakh . It has increased to Rs.462.43 lakh in 2024-25. The paid-up capital of Hanveev at the end of financial year 2024-25 was Rs 5949 lakhs. Income through sale of products at the end of the year has increased to Rs.1738.50 lakhs in 2024-25, compared to 2023-24, which is Rs.1660.59 lakhs. The net loss of Hanveev was Rs-1144.96 lakhs in financial year 2023-24, it has decreased to Rs-551.41 lakhs in 2024-25.